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Beauty Packaging’s Panel on Omnichannel Marketing Sells Out

We spoke with leading packaging professionals for tips and inspiration.

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By: Jamie Matusow

Editor-in-Chief


On Monday July 29th, Beauty Packaging Magazine held a panel at Cosmoprof NA titled “Creating Stand-Out Omnichannel Packaging.”

Omnichannel marketing has become an essential cross-channel content strategy that beauty brands use to improve their consumer reach—and to support and complement the various outlets.

This shift has made packaging ever more critical as it has to be effective, eye-catching and engaging in social outlets, websites, print—and retail. First-look interest is critical and packaging is key.

Shown here are the highly accomplished panelists (L-R): Ida Wong, Vice President Product Development- Skincare, Clinique; Michael Robinson, Director of Open Innovation, Packaging Innovation, L’Oréal; Natalie Mackey, Founder, Winky Lux. Jamie Matusow, Editor-in-Chief, Beauty Packaging Magazine served as moderator.  

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